Be Afraid of the Light
We launched Rohto’s new, first-of-its-kind eye drop that protects from both sunlight and screen light using the classic tropes of horror. Because unlike what we’ve been taught, when it comes to our eyes, the real horror is not the dark, it’s the light.
Awards: Muse Creative Awards Gold 2025
Graphis Silver 2025
Press: MM+M, AdStasher
We also reimagined classic horror movie posters with a bright twist, turning cult-favorite titles into light-themed nightmares. The result? A chillingly fun campaign that made protecting your eyes feel like the star of its own scary (and scroll-stopping) story.
Director: Renata Noir
DOP and Editor: Will Nellis
Art Director: Julia Granger
CCO: Rob Baiocco
Client: Rohto Eyedrops