I've always been fascinated by the alchemy of words. How the right ones can make you giggle, sob, ponder, or occasionally buy something you absolutely didn’t need.
Growing up, I translated stories into Marathi for my 70-something grandmother.
I dabbled in poetry, studied literature, and eventually went on to study translation in Paris.
Life among Parisian snobs taught me to handle rejection, resist passive smoke, and survive copious amounts of alcohol.
Little did I know, the universe was deviously marinating me for a future in advertising.
Today, three continents and a decade later, as a Creative Director, I lead creative teams, help brands punch above their weight, and chase ideas that make people feel something today and remember something tomorrow.
I guess I'm still in the business of translation.
Only now, I translate brands into emotions.
Awards
Clio | Gold | Bronze 4x | Shortlist 2x
Addy | Best of Show | Gold 2x | Silver 10x
Graphis | Gold 3x | Silver 2x | Honorable Mention 3x
Muse Creative Awards | Gold 2x | Silver
Telly Awards | Silver
Indie Agency Awards | Top 40 of 2024
Young Shits | Shortlist
Experience
Associate Creative Director, The BAM Connection May 2023 - present
Senior Copywriter, The BAM Connection Oct. 2020 - April 2023
Copywriter, The BAM Connection Jan. 2019 - Oct. 2020
Freelance Copywriter, New York Dec. 2017 - Dec. 2018
Junior Copywriter, DigitalF5, Mumbai June 2015 - April 2016
Other Recognition
Ad Stasher: Featured Copywriter
Canvas Rebel
US Times Now: Crafting Stories Across Continents
The Literary Copywriter Spotlight
The Indian Alert: Playbook on How to Bend the Rules of Advertising
Desi Creative: In Conversation with
Guest Speaker for the Advertising Production Class at NYC College of Technology
Jury Duty
2026 Communicator Awards Juror
2026 LIT Entertainment Awards Juror
2024 Muse Creative Awards Juror
2023 The Gail Awards Juror
Creative Reviewer for AtEdge
Creative Portfolio Reviewer for NYC Fotoworks
When I’m not working, sleeping, cooking, day dreaming, or watching The Office, I’m scouring the internet for insanely insane ads like this one here. It’s my all-time fav! You’re welcome.