Iced Coffee Rescube Program
If you’re an iced coffee drinker, you know the experience always ends in a heartbreak. A bland, watered-down let down. Those last few sips of what used to be coffee, now just sad, coffee-flavored water. No wonder we spot so many abandoned iced coffees in the wild.
So Bad Ass Coffee of Hawaii introduced The Iced Coffee Rescube Program with coffee cubes to save iced coffees from getting watered down and going to waste.
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Media Post
Launched the campaign on #NationalCoffeeDay. In two weeks, this video became the highest performing organic post across our social channels.
We launched a range of OOH with beautiful macro shots of coffee cubes
CCO: Rob Baiocco
Senior AD: Renata Baiocco
Photographer: Adrian Mueller
Food Stylist: Taka Kuniyuki
Designer: Grace Pisciotta
Copywriters: Manas Paradkar, Ahaan Vaknalli
Agency: The BAM Connection
Brand: Bad Ass Coffee of Hawaii