Gen Z Translation
We’ve all seen it, heard it, run from it. Gen Z slang has infiltrated our texts, meetings, and doomsday scrolling. As a millennial, and someone who studied translation, I had to jump in and help others feeling the wrath of Gen Z’s inscrutable slang. Thus was born this series called “Gen Z Translations in the Workplace.”
These snappy videos got a huge reach for $0 media spend. Oh, and yeah, we went viral. A few times. And got comments from the Big Wigs like Google, Microsoft, Adobe, Slack, Crumbl, and more. So I guess we did well, or as the kids would say, we “slayed the house down boots!”
Over 35 Million+ views on TikTok and Reels
15% engagement rate
Awards: Muse Creative Awards Silver for Social Media
Press: AdWeek, AdLand
Social Media Director: Mike Crocker
Social Media Manager: Katrina Culp
Agency: The BAM Connection